Hypnotherapist Paul McKenna to release iOS apps based on his self-help guides
Hypnotherapist Paul McKenna has engaged digital production house Ricemedia to create a series of iOS apps based on his self-help guides.
Through its sister agency Once Byten Ricemedia has created apps for McKenna’s ‘I Can Make You Thin,’ ‘I Can Make You Confident ’and‘ I Can Make You Sleep’ offerings. Each app allows users to set daily objectives, check in and record progress, complete goals, unlock new content, and ultimately, motivate themselves, with McKenna offering advice and support along the way.
McKenna commented: “New technology is making my job of helping people easier. We have produced an app that takes techniques I have been developing over the course of 20 years and combines them with the very latest technology, which means users have me on tap 24 hours a day. By having access to my help wherever you are, whatever you're doing, I am able to help you address the causes, not just the symptoms of your habits and keep you on track throughout each day.”
Paul Rice, MD of Ricemedia and Once Byten, added: “Paul McKenna is a man who needs no introduction. To be working with one of the world's most renowned self-help gurus on such an innovative project is really exciting. The team wanted to make these apps as accessible and user-friendly as possible, so we developed them with that in mind.”
Additionally the Birmingham-based agency also produced the accompanying site hosting McKenna’s collection of apps, audiobooks, blogs and e-store.
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