Ad of the Day: Bell's Whisky - The Reader

On the face of it, this seems a rather unlikely topic to associate with whisky, whether a standard blend or an upmarket single malt. But then, this isn't concerned with British cultural references. It's from South Africa and follows the journey of a black father spurred into literacy by the desire to read his son's published work, prominently displayed in the window of a bookshop.

Creative Agency: King James (Cape Town)