Infographic: Chrysler, Esurance, Cheerios and RadioShack see propensity to buy increase following Super Bowl ads
Brands such as Esurance, Cheerios and Pepsi all saw both level of chat about the brand and propensity to buy increase following TV ads during the Super Bowl, research from Way To Blue has found.
Auto insurance provider Esurance was the stand out winner. Its ad saw The Office star John Krasinski offer users the opportunity to win $1.5 million by tweeting in the hashtag #EsuranceSave30.
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Way To Blue
We are Way To Blue, an award-winning global integrated communications agency working with consumer, lifestyle and entertainment brands.
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