Hyundai has launched a digital experience to promote the 2015 Genesis model, following the release of its Super Bowl advertising campaign earlier this week (see above).
Developed by Rokkan Los Angeles, the digital hub features an interactive design studio featuring different images of the car from different angles, allowing the user to choose two alter the colour of the car according to the provided palette.
The final version of the user’s customised car can then be shared through social media channels.
Other features include a video of the car being tested at Nürburgring, pages highlighting the cars safety features and technology.
Another section will also house the brand’s Super Bowl TV sports, ‘Dad’s Sixth’.