Benefit Cosmetics has selected DeVries Slam to support its series of brand activations and partnerships for 2014, commencing with Brow Arch March next month.
Tasked with developing and executing the brand led activity across the UK and Ireland during the campaigns, DeVries Slam will work with the beauty brand to leverage cultural events, brand milestones and partnerships.
“It is an extremely exciting time for Benefit Cosmetics as we continue to grow. We have a lot of exciting developments for the brand in the pipeline and it’s vital we have creative and engaging campaigns to support them. DeVries Slam demonstrated a genuine passion, understanding and enthusiasm for our brand and has strong experience at executing bold and news worthy brand activations,” commented Benefit Cosmetics UK marketing director, Hannah Webley Smith.
Helena Bloomer, MD of DeVries Slam, added: “As soon as we spoke to the team at Benefit about their plans for 2014, we were as excited as they were. Benefit Cosmetics is such a unique brand and has a highly ambitious and visual marketing team busy planning incredible activations to reward their vast and loyal customer base.”
Brow Arch March sees Benefit Cosmetics in partnership with Debenhams raise funds for charity Look Good Feel Better, which focuses on the problems associated with the visible side effects of cancer treatment.