A seven-figure sponsorship deal between the National Geographic Channel and Jeep Grand Cherokee for prime time UK programming will kick off tomorrow.
The year-long deal is the largest in the channel’s history and was brokered by Sky Media and Maxus Partnerships. The deal will see National Geographic’s prime time programming introduced by Jeep idents, totalling more than 1,300 sponsorship idents throughout the year which are expected to reach 2.7 million upscale men.
Damien Dally, head of brand, Jeep, Fiat Group UK, said: “The Grand Cherokee target audience are inherent adventure seekers, and this partnership with National Geographic allows us to align with exciting programming as well as create bespoke content that resonates with them.”
Sophie Lintott, brand partnerships, Fox One Stop Media, added: “We are delighted to have Jeep Grand Cherokee on board as sponsors of National Geographic Channel. We feel it’s an excellent brand fit, with both companies being closely associated with innovation and quality – brands that you can trust.”
As part of the deal, National Geographic’s creative team will produce documentary-style content pieces for the car brand, fronted by presenter Tim Shaw. The spots will run across the Sky Media portfolio.