SkyCig E-Cigarettes

Skycig appoints Brothers and Sisters for £20m e-cigarette advertising campaign


By Ishbel Macleod, PR and social media consultant

January 30, 2014 | 1 min read

Skycig, the electronic cigarette brand, has asked Brothers and Sisters to handle its £20m advertising and branding drive.

The appointment was made after the company met with several agencies.

"From the moment we stepped into the Brothers and Sisters office we got a really good feeling from them. They seem like-minded in the way they work and agile in their ability to move things forward, which is a key attribute in the fast-growing e-cigarette industry. We are all very excited about working with them." Jacob Fuller, CEO and founder of Skycig.

Brothers and Sisters will start working with Skycig immediately to further develop the brand identity and produce a comprehensive national advertising campaign.

Andy Fowler, Founder and ECD at Brothers and Sisters, added: “Skycig is a truly innovative company in an exciting new growth sector. This is an opportunity to establish the first great brand in an emerging category.”

The campaign is expected to run across TV, digital, outdoor, press and cinema.

SkyCig E-Cigarettes

Content created with:

Brothers and Sisters

Find out more

More from SkyCig

View all


Industry insights

View all
Add your own content +