Argos signs NFC deal with Proxama as the company looks to mobilise towards digital
Argos is looking to further its change towards becoming a digital retailer with the roll out of near field communication (NFC) ability with Proxama.
Currently, 40 Argos stores have been upgraded so customers with NFC-enabled smartphones to engage with store staff who are wearing NFC-enabled lanyards recommending the latest offers; as well as being able to tap in-store cards to download the Argos mobile app to make purchases on the go.
Dominic Pemberton, head of publications and new media at Argos said: "By using NFC we hope to encourage app downloads, increase mobile sales and improve our multi-channel customer experience. This pilot is also part of our initiative to reduce the printing and distribution costs associated with our catalogue.”
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up
This follows Argos /news/2013/11/04/argos-launches-christmas-digital-gift-guide">launching an interactive digital gift guide
/news/2013/11/04/argos-launches-christmas-digital-gift-guide">launching an interactive digital gift guidelast year.