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Argos signs NFC deal with Proxama as the company looks to mobilise towards digital

Argos is looking to further its change towards becoming a digital retailer with the roll out of near field communication (NFC) ability with Proxama.

Currently, 40 Argos stores have been upgraded so customers with NFC-enabled smartphones to engage with store staff who are wearing NFC-enabled lanyards recommending the latest offers; as well as being able to tap in-store cards to download the Argos mobile app to make purchases on the go.

Dominic Pemberton, head of publications and new media at Argos said: "By using NFC we hope to encourage app downloads, increase mobile sales and improve our multi-channel customer experience. This pilot is also part of our initiative to reduce the printing and distribution costs associated with our catalogue.”

This follows Argos

/news/2013/11/04/argos-launches-christmas-digital-gift-guide">launching an interactive digital gift guide last year.