Laurence ‘Morpheus’ Fishburne returns to the Matrix for Kia’s Super Bowl offering

Kia has revealed its Super Bowl ad, bringing back Laurence Fishburne to the role of Morpheus from the Matrix.

The futuristic leader asks two unsuspecting diners if they would like the blue key, taking them “to the luxury you know” or if they would like the red key which will mean they “never look at luxury the same again.”

Of course, the couple takes the red key and hop into the Kia’s new sedan, the K900 where they are then serenaded by Fishburne as building explode behind them.

The spot was developed by David & Goliath and a 60-second version will air during the the third quarter of the Super Bowl game.


Title: “The Truth”

Agency: David&Goliath

Chief Creative Officer: David Angelo

Executive Creative Director: Colin Jeffery

ACD/Art Director: Kristian Grove Moller

Art Director: Mike Wilson

Copywriter: Courtney Pulver

Head of Production: Carol Lombard

Production Company: MJZ

Directors: Carl Erik Rinsch / Colin Jeffery

Editorial: Union Editorial

Post Production: Digital Domain

Music & Sound Design: HUM

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