Kia has revealed its Super Bowl ad, bringing back Laurence Fishburne to the role of Morpheus from the Matrix.
The futuristic leader asks two unsuspecting diners if they would like the blue key, taking them “to the luxury you know” or if they would like the red key which will mean they “never look at luxury the same again.”
Of course, the couple takes the red key and hop into the Kia’s new sedan, the K900 where they are then serenaded by Fishburne as building explode behind them.
The spot was developed by David & Goliath and a 60-second version will air during the the third quarter of the Super Bowl game.
Title: “The Truth”
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
ACD/Art Director: Kristian Grove Moller
Art Director: Mike Wilson
Copywriter: Courtney Pulver
Head of Production: Carol Lombard
Production Company: MJZ
Directors: Carl Erik Rinsch / Colin Jeffery
Editorial: Union Editorial
Post Production: Digital Domain
Music & Sound Design: HUM