VisitScotland tenders for Northern Ireland and Republic of Ireland PR firms

VisitScotland has unveiled a tender as it seeks PR firms in both Northern Ireland and the Republic of Ireland.

The deadline of receipt of tenders for both the Republic and Northern contracts is midday on 12 February.

The contract period is for an initial six months with an opportunity to extend for a further two periods of 12 months after that.

The UK and Ireland marketing department markets Scotland as a strong destination brand to the Irish holiday market, basing strategy on wide-ranging and detailed consumer information which includes a consumer segment model.

An appointment is expected to be made in late February, with the winning agency to begin work on 1 March.

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