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Tattoo aftercare brand aims to appeal to both the freshly-inked and hardcore tattoo fans with new branding


By Gillian West | Social media manager

January 27, 2014 | 1 min read

Under Your Skin has engaged Robot Food for a branding project - including name, packaging and illustration - as tattooing moves into the mainstream.

The tattoo aftercare brand hopes to appeal to everyone with fresh ink to protect as tattooing becomes more mainstream than ever before, both as a means of personal expression and as a lifestyle choice.

Lead designer, Mike Johns, commented: “We wanted to support and complement traditional tattoo culture with a minimalist, modern cosmetics range that would appeal to all that are inked. Our in-house illustrations of a burning heart, Spanish skull and swallows and anchor are iconic symbols worldwide. They capture tattooing’s essence and also reinforce each product’s USP.”

With product ranges ‘Recover’, ‘Protect’ and ‘Enhance’, the branding aims to stay true to the culture and heritage of tattooing.

Illustrations and typography are balanced with clean, cosmetic credibility in a bid to appeal to everyone from the newly marked to the hardcore tattoo lover.

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