Thriller movie-style ad created for WWF campaign as organisation uses social media tool to target brands directly

An imitation thriller movie trailer has been created for WWF to raise awareness of a new campaign against palm oil production, a process the organisation says is threatening the survival of some species and harming rainforests.

“Unseen” was created by Nice and Serious and pulls in all the elements of a standard action/thriller movie trailer before revealing the unseen threat at the end.

Additionally, the campaign website has a call to action via Twitter, providing users with lists of every company around the world using palm oil in its products with a ready-made tweet allowing users to pile on the pressure for brands to adopts more environmentally friendly policies.

A statement from Nice and Serious said: “This film is revolutionary for a charitable campaign, at first people think they’re just watching a cool movie trailer and it’s only at the end they realise it’s a campaign film for sustainable palm oil.”

Brigitte Alarcon, food campaigner at WWF UK, added: “We are pleased to see that consumers are already actively sharing the video and have been conversing with companies on Twitter.”

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.