Thriller movie-style ad created for WWF campaign as organisation uses social media tool to target brands directly

An imitation thriller movie trailer has been created for WWF to raise awareness of a new campaign against palm oil production, a process the organisation says is threatening the survival of some species and harming rainforests.

“Unseen” was created by Nice and Serious and pulls in all the elements of a standard action/thriller movie trailer before revealing the unseen threat at the end.

Additionally, the campaign website has a call to action via Twitter, providing users with lists of every company around the world using palm oil in its products with a ready-made tweet allowing users to pile on the pressure for brands to adopts more environmentally friendly policies.

A statement from Nice and Serious said: “This film is revolutionary for a charitable campaign, at first people think they’re just watching a cool movie trailer and it’s only at the end they realise it’s a campaign film for sustainable palm oil.”

Brigitte Alarcon, food campaigner at WWF UK, added: “We are pleased to see that consumers are already actively sharing the video and have been conversing with companies on Twitter.”

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