Bud Light pays Arnold Schwarzenegger $3m for Super Bowl ad appearance
Bud Light is paying Arnold Schwarzenegger $3m for starring in its Super Bowl ad, a teaser for which was shown during the AFC championship game between the New England Patriots and Denver Broncos.
This comes as Bud Light promises five celebrities in its Super Bowl ad.
So far, teasers have seen Schwarzenegger – who has donned a long blond wig for the ads – zipping up a jacket and stretching in front of a ping-pong table, as well as a llama standing outside a hotel door with Don Cheadle.
All use the #UpForWhatever hashtag.