Virgin Media drops union flag and takes minimalistic look following Wolff Olins redesign

Virgin Media has dropped the union jack from its logo and has unveiled a more minimalistic red-and-white logo following a redesign by Wolff Olins.

This is the first logo change for Virgin Media since it was acquired by Liberty Global a year ago, and sees the red and white colours from before swapped, to give a white background.Robert Jones, strategist at Wolff Olins, has previously complained about the use of union jacks in logos, stating in a blog: “Don’t plaster on a union jack. It’s peculiar and slightly troubling that both Sky and Virgin Media are doing this at the moment. Why would a union jack make us feel better about their services?”. Virgin Media’s previous logo, created by Start Judge Jill, also featured a curved ‘lighting’ effect in the middle, which has now been removed.Virgin Media launched a new advert featuring Usain Bolt at the end of December, but it is currently unknown when the new logo will be rolled out across all advertising and marketing.

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