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Sony

Sony adds Kameleon to consumer electronics roster for brand content campaigns

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By Ishbel Macleod, PR and social media consultant

January 17, 2014 | 1 min read

Sony has added Kameleon to its North American consumer electronics roster, following a competitive pitch process.

The agency, which has already worked for other sections of Sony’s business, including the global brand team, will now help the company to create a variety of brand content campaigns.

Richard Armstrong, co-founder of Kameleon, said of the win: “We are delighted to have been appointed onto this prestigious roster for Sony and look forward to creating some fantastic work in 2014. This is a great win for Kameleon and a brilliant way to kick off the New Year.”

Kameleon's role will be to create engaging content and build online communities.

Sony

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