By Ishbel Macleod | PR and social media consultant

January 16, 2014 | 1 min read

Cadbury Daily Milk is set to unveil a £7.5m ad campaign on Saturday.

The ad shows a character listening to on-hold telephone music at his desk. As he eats a Cadbury Dairy Milk while waiting, he begins mouthing along to the music.

Matthew Williams, marketing activation director at Mondelēz International, said: “Cadbury Dairy Milk is, and we hope always will be, the UK’s favourite chocolate brand. We are delighted to welcome in the New Year with this fresh new pack design, which celebrates the great taste of our product in a modern and joyful.

“And with a new ad campaign, the latest in a long line of iconic advertising, that captures the spontaneous feeling of joy that only our glass and a half chocolate can bring.”

The ad was created by Fallon, while GolinHarris will handle PR. PHD, Gravity Road and We Are Social are all also involved in the creation of the campaign.

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PHD is known globally as an innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media and was named as the UK’s ‘Media Agency of the Year 2016’ at the Media Week Awards and as ‘Media Network of the Year 2016’ by Campaign magazine.

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Gravity Road

Gravity Road is a creative company that believes in Time Well Spent.

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