Whybin/TBWA launch pro bono autism awareness campaign
Whybin\TBWA has launched its first pro-bono campaign for autism charity Minds For Minds.
An extract from the campaign
The campaign aims to highlight differences in perception to raise awareness and generate donations to their scientific research.
Whybin\TBWA's chief creative officer, Toby Talbot said: "Minds For Minds is the first organisation to lead this research in New Zealand - it's important we support them in their cause by making New Zealander's aware of what they're trying to achieve.”
He added: "If they're successful, it would be a significant scientific breakthrough."
Professor Russell Snell, Minds For Minds geneticist, said it had been an extremely rewarding programme to be involved with.
"Autism is a challenging disorder for the general public to grasp and myself and the team at Minds For Minds believe Toby and his colleagues have done a superb job at putting challenges we face trying to decipher this mystery into a clever and engaging campaign,” he said.
45,000 families in New Zealand are affected by autism.