Léa Seydoux has highest share of voice Bafta Rising Star nominations, but Lupita Nyong’O leads for buzz uplift

The EE Bafta Rising Star nominations were unveiled last week, and according to social media sentiment garnered by Way To Blue it is a tight race between Léa Seydoux and Will Poulter for who will win the public vote category.

The only category that is voted on by the public, nominees include Will Poulter (We’re The Millers), Léa Seydoux (Blue is the Warmest Colour), George MacKay (Sunshine on Leith), Dane DeHaan (Kill Your Darlings) and Lupita Nyong’O (12 Years a Slave).

Seydoux has accounted for 26 per cent share of voice in the days following the announcement, while Poulter currently has 25 per cent share of voice.

Dane Dehaan, who will be starring in The Amazing Spiderman 2 as Harry Osborn, follows in third place with 22 per cent share of voice. MacKay and Nyong’O bring up the rear, with 14 per cent and 13 per cent respectively.

Way To Blue said: “If social buzz volumes are indicative of public sentiment, then it currently looks to be a close race to the finish between Léa Seydoux and Will Poulter, who is tailing closely behind the young French actress, but only time will tell.”

As well as measuring the respective social buzz volumes around the Rising Star nominees, Way To Blue has also looked at the percentage uplift in social buzz or mentions around nominees and associated film titles three days pre and post nominations.

The biggest post nomination uplift in buzz is for Lupita Nyong’O & 12 Years A Slave with a 476 per cent increase, followed by George MacKay & Sunshine on Leith, seeing a 372 per cent rise.

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