Airborne campaign donates to Genome project
Airborne creative agency has unveiled its campaign for iNova's sun care brand Invisible Zinc.
The execution features ‘media personalities’ Fifi Box, Emma Freedman, Hayden Quinn and Bondi Rescue lifeguards Brad Malyon, Greg Bishop and Tom Bunting.
For every share of the video on Facebook, $1has been pledged to help fund the Genome Project, although the donation has been capped and will not exceed $30,000.
"Skin cancer is Australia's most common cancer* and this campaign is a great way for Invisible Zinc to highlight the importance of skin health and urge people to take action in getting themselves checked,” said Scott Player, Airborne managing director.
“Aussies love the sun and there's no reason why we can't continue to enjoy it. Invisible Zinc's presence in January reminds us to stay protected when in the sun."
As well as the online video, the campaign runs across radio and digital throughout January.