Travel teams up with Cubo for 'Beach Hop' online game to promote its launch


By Gillian West, Social media manager

January 13, 2014 | 2 min read has engaged advertising agency Cubo to create an online game promoting the brand’s launch.

The ‘Beach Hop – The Lucky Towel Game of Champions’ microsite, designed by Cubo and built by KoffeeCup, features eight three-mile-long virtual beaches – one for each week the game is live.

In order to win a holiday, gamers must place their beach towel closest to the ‘winning spot’ on the virtual beach in play. In order to acquire extra towels, to increase their chance of winning, players can share the game on social media. Additionally players can create their own avatar to represent themselves on the beach.

At the end of the eight-week period, the player with the highest weekly score will be announced the Beach Hop Champion of Champions, winning a deluxe beach holiday to St Lucia.

“We’re really proud of Beach Hop – this campaign sums up everything we stand for: fun, excitement and an unconventional attitude. We want to make some big changes in the travel market, improving the customer experience and ultimately making it more rewarding. Cubo has delivered a campaign which perfectly reflects the brand and is both visually and technically impactful so we’re expecting good results,” said Lisa Goswell, chief commercial officer at

Kerry Simpson, CEO and founder of Cubo, added: “We wanted to create something that would really engage TravelJunction’s target market, and we knew the Beach Hop idea would be a winner in the early stages of discussing it… Beach Hop conjures up a holiday mood and contributes a bit of fun to each player’s day, setting TravelJunction apart from the rest of the travel sector, where more straightforward campaigns are the norm.”

To promote the game, which runs for eight weeks from today (Monday 13 January), Cubo has created an ad that will run across the YouTube masthead for 24 hours today, as well as pre-roll adverts, display banners and outbound emails running throughout the campaign period.


Content created with:

Cubo Digital

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