McCann launches Mount Franklin campaign as Open tie-in resumes
McCann Sydney has designed a new campaign for client brand Mount Franklin.
The execution kicks off with a series of TV spots utilising the tagline ‘Pure Feel Good’.
The creative was executed by Exit Films and Fin Design + Effects, utilising 3D effects for the cloud graphics.
The execution is supported via advertising on YouTube, in cinemas and magazines titles, as well as through a national social media campaign and in-store point-of-sale.
"With this spot we wanted to capture the purity and refreshment of Mount Franklin as Australia's premium spring water in a beautiful and unique way,” said Anne Joly, senior brand manager at Coca-Cola Amatil.
“The return of Mount Franklin to screens comes at a peak time for the brand with summer and our sponsorship of the Australian Open 2014 in full swing."
The campaign launches as Mount Franklin returns as the official premium spring water of the Australian Open 2014, taking place in Melbourne Park.