BBH designs Chinese New Year themed creative for IKEA Singapore and Malaysia

BBH Asia Pacific has unveiled its Chinese New Year themed campaign for clients IKEA Singapore and IKEA Malaysia.

The execution aims to promote IKEA space saving utilities by promoting with IKEA products that help to get rid of clutter and organize space at home.

The execution is complemented via a Zodiac facebook app.

The app recommends products for individuals, including children.

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