Metro has agreed a partnership with Red Bull Media House to distribute its sport and lifestyle glossy magazine ‘The Red Bulletin’, which has a global monthly circulation of more than 2.2 million.
The deal will see 100,000 copies of the magazine distributed by hand in London outside selected train station at peak times in the day. Metro will begin its distribution on 13 January and continue on the first Monday of every month.
The partnership will also see Red Bull Media House create bespoke content for use on the Metro website throughout the year, including video content and columns written by athletes.
Sophie Robinson, creative director at Metro, said: “We’re excited to be taking our existing relationship with Red Bull in this unique new direction. We’ve been fans of The Red Bulletin for a long time and feel it’s a partnership which both Metro and Red Bull will benefit from hugely.”
The magazine is translated into five languages for its global audience.