Danone Nations Cup 2014, the football tournament for 10-12 year olds, has appointed Havas to handle national and regional PR support across England.
Havas PR UK was appointed following a three-way pitch, and has been tasked with promoting the tournament throughout the county and regional rounds right up to the English final, which will be played at an FA Premier League ground in May.
The agency will also provide PR support for England’s representatives at the world finals in Brazil in October.
Danone CSR manager Charlotte Broos commented: “This recognition demonstrated Danone’s real commitment to helping deliver a sustainable activity, health and sports legacy.
“The Havas team impressed with their enthusiasm and their understanding of where the tournament fits into Danone’s wider objective of engaging with families on the subjects of exercise and eating well as part of a healthy lifestyle.”
The account will be handled out of Havas PR UK’s Manchester office and will be headed up by board director Nigel Hughes.