By Jennifer Faull | Deputy Editor

Ocean Outdoor

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article

January 10, 2014 | 1 min read

London’s Air Ambulance has launched an appeal for donations to mark its 25th Anniversary.

Supported by Ocean Outdoor, which has given the charity premium airtime across five of its London digital outdoor sites, the adverts ask Londoners to donate to the charity and help fund a second urgently needed helicopter.

“Hundreds of Londoners owe their lives to this life saving charity. It’s an incredibly worthy cause which will benefit people for years to come. We urge the wider media and advertising industries, and the people of London, to get behind this vital service and give what they can,” said Ocean Outdoor marketing director Richard Malton.

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The creative, titled 'Blood Thames', was developed pro-bono by Feref while Art & Graft handled the production.

Ocean Outdoor has worked with the London’s Air Ambulance for more than a year and this new campaign is the first in a series planned for 2014.

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Having created the Digital Out of Home (DOOH) category in 2005, Ocean has pioneered, driven and established DOOH to be the engaging media channel that it is today, accounting for circa 50% of all OOH spend. Ocean delivers an advertising channel that exceeds the traditional OOH market through merging the inherent branding strengths of OOH and enhancing through location, audience, research, data and unique technology. Ocean is the pioneer in DOOH advertising technology, leading a new wave of creative solutions through its Ocean Labs division including proprietary solutions such as Vehicle Detection Technology, SimplyFi (Wi-Fi Sponsorship), LookOut Facial Detection Technology and Augmented Reality Ocean sees digital marketing, in all its forms, as a companion, not a competitor. The most progressive of modern marketers is one that understands the combination of the accuracy and accountability of digital, and the impact, trust & fame building abilities delivered by the overtness of out-of-home, is a winning formula in today’s cluttered advertising market.

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