Kia launch tennis serve app in Australian Open tie in

Korean car brand Kia has launched an app in time for the Australian Open Grand Slam tennis tournament which commences next week, which allows people to simulate returning a high-speed tennis serve live from their TV using their smart phone as a racquet.

The serve is simulated to be from Australia's Sam Groth, the world's fastest server.

Kia are sponsors of the tournament.

The app launch will be promoted by six ads delivering six different serves, an online practice court, digital outdoor and activations.

"Kia's partnership with the Australian Open Tennis provides us massive reach to a passionate audience to promote our great range of cars,” said Tony Barlow, Chief Operating Officer of Kia.

“The 'Game On' App will really enhance consumer enjoyment of the Tennis at home in a way that has never been done before. And of course, such an innovative and technologically advanced idea matches perfectly with Kia's core brand values."

The Kia "Game On" App launches this week.

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