It’s that time of year again; the festivities are over, the last year packed up and put away, and it’s time for new challenges – but if you’re in not happy in your job, Blue Monday will likely make the New Year seem like an old chore.
However, in a booming digital marketing and creative industry there’s no need to be stuck between a rock and a hard place. Brand new niches and skills requirements are emerging all the time and all that’s required is a little time and attention to find your place.
Again this year, digital is the key word, and it’s not just about getting to grips with technologies, but having the insight to do something special with them, according to Fran Brosan, chairman and co-founder at digital agency Omobono.
“First of all be able to articulate why the clever stuff in digital is important in terms of achieving a marketing objective – not just how it’s clever.
“Secondly, show how you’ve contributed to content creation, not just arranged someone else’s content in a neat way.
“Thirdly, be able to explain digital principles easily to those who may not understand them so well. While everyone in the agency might know the difference between a native and a web app, there will be plenty of times you have to explain to a confused client’s boss.”
Alongside brushing up on technical expertise in whichever marketing industry captures interest, agencies are looking for characters; individuals with flair and confidence in what they do.
Felix Hall, MD at advertising agency 23red – which launched its Bright Red graduate scheme last year - advised: “We want interesting people: inspired and inspiring. Those people have all sorts of different interests, passions and influences. Don’t hide yours under a bushel.
“Be yourself. Everyone says this but it’s true. We want individuals, not people trying to be what we might want them to be. That shows.
“It’s also about ideas, not channels, and about doing things, not just talking about them. Be interested: agencies don’t think everything they’ve done is perfect, but we love meeting candidates who are genuinely interested in the work we do, what we believe in and who we are.”