Holland & Barrett unveils £1.2m ‘good life MOT’ advertising campaign to promote New Year resolutions
Holland & Barrett has unveiled a new advertising campaign promoting a ‘good life MOT’, which coincides with the start of the store’s flagship ‘Penny Sale’ promotion today and will run for five weeks.
Customers planning to embark on a New Year health regime or who are just feeling sluggish after the festive overindulgence can complete a “health MOT” with trained store associates who are qualified to advise on the most suitable natural health products to suit their individual needs.
The Good Life MOT campaign is being supported with a £1.2 million national print and TV advertising campaign created by RKCR/Y&R.
Lysa Hardy, chief marketing officer at Holland & Barrett’s parent company NBTY Europe, said: “After the Christmas period customers are looking to recharge. If they’re feeling generally sluggish, have overindulged on the nice things that go hand in hand with Christmas or just need a general ‘pick me up’, they can pop into any Holland & Barrett store to carry out a ‘good life MOT’ with staff to help them on their way.
“We are hoping this campaign will help our existing customers and bring new people into stores looking for expert advice as well as the highest quality health and well-being products – all at the best value for money.”
The campaign is also set to include online content, live chat forums and a comprehensive PR programme.
Content created with:
RKCR/Y&R
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