Ella's Kitchen targets tech savvy parents with digital weaning guide created by Delete

The digital guide replaces the printed version the brand used to send to subscribers

Organic baby and children's food brand Ella's Kitchen has engaged digital agency Delete to design and build a responsive interactive weaning guide for tech savvy mums and dads.

Previously Ella's Kitchen had sent customers who signed up to be friends of the brand a printed guide to the weaning process. However, with its target audience increasingly demanding information on-the-go Ella's Kitchen decided to make its guide fully digital and available for use on mobile, tablet and desktop.

Victoria Cripps, brand manager at Ella's Kitchen, said: "We’re really excited to have teamed up with the ultra creative and experienced team at Delete to bring our Weaning Guide to life digitally, in a fun, kids-first way. They’ve helped us create something innovative and full of our brand values: Imagination, Genuineness and Inspiration, to give mums and dads a helping hand to take the stress out of weaning and keep the fun in mealtimes."

Delete group creative director Damon Mangos added: "We’ve really enjoyed working with the Ella's Kitchen team, they have built a fantastic brand with lots of character and personality. By bringing the 'Weaning Guide' into a digital environment it extends their brand, adds value and creates greater accessibility for Ella’s Kitchen customers."

Available from mid-December the digital guide has been built in a style in-keeping with the Ella's Kitchen brand, whilst also providing parents with seamless user experience and engaging interactivity.

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