Ella's Kitchen targets tech savvy parents with digital weaning guide created by Delete

Organic baby and children's food brand Ella's Kitchen has engaged digital agency Delete to design and build a responsive interactive weaning guide for tech savvy mums and dads.

Previously Ella's Kitchen had sent customers who signed up to be friends of the brand a printed guide to the weaning process. However, with its target audience increasingly demanding information on-the-go Ella's Kitchen decided to make its guide fully digital and available for use on mobile, tablet and desktop.

Victoria Cripps, brand manager at Ella's Kitchen, said: "We’re really excited to have teamed up with the ultra creative and experienced team at Delete to bring our Weaning Guide to life digitally, in a fun, kids-first way. They’ve helped us create something innovative and full of our brand values: Imagination, Genuineness and Inspiration, to give mums and dads a helping hand to take the stress out of weaning and keep the fun in mealtimes."

Delete group creative director Damon Mangos added: "We’ve really enjoyed working with the Ella's Kitchen team, they have built a fantastic brand with lots of character and personality. By bringing the 'Weaning Guide' into a digital environment it extends their brand, adds value and creates greater accessibility for Ella’s Kitchen customers."

Available from mid-December the digital guide has been built in a style in-keeping with the Ella's Kitchen brand, whilst also providing parents with seamless user experience and engaging interactivity.