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Cobra, complete with 3D printer and a Facebook page, launches quirky 'Cobra Diversification Division'

Cobra has launched the ‘Cobra Diversification Division’ campaign, encouraging Facebook fans to suggest any manner of item they’d like the team to create using a 3D printer.

The quirky idea invites fans to get involved in the ‘research and development’ campaign to see what they can get the team to come up with.

Andy Cray, director of brands at Molson Coors, said: “We’d like to hear, and have some fun with, ideas on other products that could benefit from a Cobra-esque dedication to impossible smoothness."

The campaign, created by ad agency Karmarama and social media agency Grape, launches with an online video and asks viewers to leave suggestions on Cobra’s Facebook page.

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