Liberty Mutual names Havas Worldwide New York as creative agency of record


By Jennifer Faull | Deputy Editor

December 18, 2013 | 1 min read

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Liberty Mutual, the insurance company, has appointed Havas Worldwide New York as its creative agency of record.

The win follows a competitive creative review by Liberty Mutual, which has tasked the agency tasked with assuming creative responsibilities for the brand, developing integrated communications strategies and content for Liberty Mutual and its US Personal Lines insurance business.

“I am excited to bring on Havas Worldwide as a creative partner,” said James MacPhee, chief marketing officer, Liberty Mutual Personal Insurance. “The agency brings significant experience, creative leadership, and strong analytics to the table, which will help take our brand and our business to the next level.”

Havas Worldwide’s new creative execution of work for Liberty Mutual is set to launch in 2014.

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