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O2 Twitter Mobile

O2 unveils #TweetServe program to help users without having to call customer services


By Ishbel Macleod | PR and social media consultant

December 17, 2013 | 2 min read

O2 has today unveiled #TweetServe, a program which will help customers to find out a range of account information without having to phone customer service.

The service will allow customers to tweet @O2 using specific keywords and get account information such as their balance, minutes, data usage or future upgrade information sent back to them in a Twitter direct message.

“#TweetServe marks the next stage of our digital Customer Service transformation, which reflects the changing expectations of our customers said Feilim Mackle, sales and service director at Telefónica UK. “As one of the first UK communications companies to have joined Twitter and with the greatest number of followers, we’re committed to keep pushing the boundaries in social media.”

To register, customers need to follow @O2 on Twitter and tweet “@O2 #TweetServe”. The customer will then be automatically followed by @O2 and sent a Twitter direct message with a verification code.

O2 worked with mobile provider IMImobile for the creation of the program.

Jay Patel, CEO of IMImobile commented: "We are excited to have developed #TweetServe in partnership with Telefónica. The service forms part of the next generation of digital customer services, delivering easy and direct access to the most common service requests. We are committed to keep supporting Telefónica as they transform their digitally led customer service strategy."

TweetServe is now available for use.

O2 Twitter Mobile

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