Ford partners with Radioplayer on voice activated radio browsing
American car giant Ford has chosen Radioplayer as launch partner for its SYNC AppLink technology, a new breed of voice-activated car radios.
The software will enable vehicle occupants to control smartphone apps whilst driving as well as using voice commands and dashboard controls when it launches on the Ford EcoSport (SUV) next year, before rolling out across the entire Ford range by autumn 2014.
Anthony Ireson, Ford Britain marketing director said: “Ford is further advanced than most manufacturers along the digital radio road. Our co-operation with Radioplayer is the next step to appeal to the fast growing number of internet radio fans who want to take their favourite online stations into their cars and vans.”
Michael Hill, UK Radioplayer Managing Director, said: “Radioplayer’s excited to be chosen by Ford as their launch partner for SYNC AppLink. People love listening to the radio in their car and our new partnership makes it easier than ever.”
A demonstration of the Radioplayer app, backed by both the BBC and commercial radio, will take place at BBC Broadcasting House later today, just as the government outlines its thinking on the implementation of digital radio.