303 Lowe designs experiential safety campaign
303Lowe has designed an experiential execution for client the Royal Lifesaving Society, promoting a safety message ahead of school leavers' week.
The underwater studio
The execution took place at Meelup Beach, raising awareness of the factors that can lead to drowning; ocean, alcohol, and teens who would potentially use traditional water safety signage to start a bonfire.
Those who drank free bottled water were given an underwater photoshoot, to share on social media.
"Going swimming after consuming alcohol significantly raises your risk of drowning and other serious injury,” said Tom Shalders, Royal Life Saving Society.
“So during the highest risk week of the year, we provided water instead - giving away over 2,500 bottles of water as an alternate to alcohol and promoted alcohol and water safety messages to over 4,700 school leavers who attended the Don't Drink and Drown Meelup Beach Day event."
The photo gallery has had a reach of 6,300 on Facebook and over 21,000 engagements.