Butlins has hired social media agency Bloom to help the brand better understand how to analyse and engage with its online audience.
Bloom will help Butlins formulate a social and online strategy through audience analysis and establishing relevant and effective content.
Andrew French, head of PR and communications at Butlins, said: “We’re continually looking at ways of extending the reach and appeal of our family breaks and resorts beyond our existing guests.
“Online data clearly has an important role to play and with Bloom we have a great agency in place to help us achieve these goals.”
Butlins has holiday camps in Bognor Regis, Minehead and Skegness.