Candy Crush Saga publisher delays IPO over fears game has become ‘too successful’

By John Glenday | Reporter

December 9, 2013 | 1 min read

Mobile game publisher King, producer of the hit Candy Crush Saga franchise, has delayed its initial public offering until next year after voicing concern that the game has been ‘too successful’.

The British based firm had been lining up a £3bn flotation on the Nasdaq stock exchange by the end of the year but the runaway success of its signature hit has prompted it to hold back to assuage fears it is not a ‘one-hit wonder’.

The popular Facebook game has been downloaded over 500m times, making it the most popular game on the social networking site.

Of chief concern is King’s desire to avoid a similar fate to Zynga, which stung many investors after the runaway success of Farmville overinflated its IPO price – which duly collapsed when the games maker struggled to replicate its success.

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