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Bondi launch for Purina's new food brand

By Steven Raeburn | N/A

December 9, 2013 | 2 min read

Sydney’s Now Communication Group has unveiled an experiential stunt execution for Dog food brand Purina to promote its Ruffs Ice Bones product.

"A product that dog lovers have been demanding for sometime"

The event at the Bondi beach pavilion was executed with an ice sculpture and the attendance of ‘hundreds’ of dogs.

The campaign was developed and executed by the Ruffs brand team.

The Bondi stunt will be followed by experiential events in Sydney and Melbourne, and the distribution of free samples.

“We wanted the giant frozen bone to capture the attention of the Sydney and wider Australian public and make them aware of a fantastic product that dog lovers have been demanding for sometime now,” said Laura Clarke of Now.

The execution is supported online via social media.

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