United Carpets awards £1.8m multichannel media and digital account to TTMV
United Carpets has appointed TTMV, a digital agency formed from the merger of Twenty20 Media Vision and WFCA, to its multichannel media and digital account, worth £1.8m.
“We wanted an agency which could respond nimbly to our growing business needs, but which also had hands-on senior expertise in the retail sector, across all marketing disciplines,” explained Will Hickman, marketing manager at United Carpets. “We’re excited to have found that in TTMV and are looking forward to working with the agency.”
The agency has been tasked with handling the UK media buying, aiming to generate weekly sales through press inserts, digital pay per click activity and radio and TV slots focused around the retailer’s store footprint in Central, Granada, Yorkshire and Wales regions.
The first work is expected in time for the brand's January sale activity next year.