Sébastien Danet promoted to global managing partner and chairman of ZenithOptimedia’s new media network


By Jennifer Faull, Deputy Editor

December 5, 2013 | 2 min read

Sébastien Danet has been promoted to global managing partner and chairman of the new ZenithOptimedia network.

Under the leadership of Danet, currently president ZenithOptimedia France and chairman VivaKi France, the new global media network will operate alongside Zenith and Optimedia and the other businesses within the ZenithOptimedia Group: Newcast, Performics, Moxie, Engauge, Ninah and Sponsorship Intelligence.

The network will have a key focus on specific categories, including: retail, automotive and pharmaceuticals.

In the UK, it will be represented by Walker Media, an agency which Publicis Groupe acquired a 75 per cent stake in last month.

Steve King, Worldwide CEO, ZenithOptimedia, said: “Sébastien Danet is a leading figure in the French advertising market and a key member of the ZenithOptimedia global executive, so I am absolutely delighted that he is now taking on the role of global managing partner at ZenithOptimedia and will be leading our new network. Equally, Walker Media has a fantastic track record and reputation in the UK and is ideally placed to be the launch agency of the network.”

Currently under the working name of Project Blue, the network is set to officially launch in the first quarter of 2014.

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Zenith, part of the Publicis Groupe, is one of the world's leading global media services agencies.

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