United Utilities spoofs Ice Ice Baby as part of Winter Wise campaign
United Utilities has launched a tongue-in-cheek pop video which spoofs the Vanilla Ice classic “Ice Ice Baby” with a rapping Santa and his elves as part of its Winter Wise campaign.
The North West water company unveiled the Ice Wise Baby video, produced by Acrobat Television in partnership with PR agency Judge & Howard, to help offer homeowners advice on how to stop pipes freezing and bursting over winter.
Sally Ainsworth, United Utilities’ head of customer experience, said: “With the average repair bill for a frozen or burst household pipe totalling more than £500, it’s a cost that few households can afford this winter. Thankfully, it’s really easy for our customers to protect their pipes. The video delivers some practical winter advice, while hopefully raising a smile in the run up to Christmas.”
The campaign follows research which found that one in five wouldn’t know how to turn their water off if they had a burst pipe, while a third of families could not afford a burst pipe this winter.