Stonyfield Drum News Design

Stonyfield unveils new brand architecture, identity and packaging with Pearlfisher New York


By Ishbel Macleod | PR and social media consultant

December 4, 2013 | 1 min read

Stonyfield, the organic yogurt maker, has unveiled a new brand architecture, identity, and packaging, created by Pearlfisher New York.

Pearlfisher had been appointed to help bring together Stonyfield’s range of products, including Greek yogurt, kids yogurt and milk, with a unified design principle.

Hamish Campbell, creative director at Pearlfisher New York, said: “As the Stonyfield portfolio expanded, many of their organic equities became overshadowed by complicated messaging. We brought out the bold lushness of their farms, bringing it to the forefront of the design and helping to celebrate the personality and vibrancy behind the brand.”

Pearlfisher elevated Stonyfield’s primary equities - the field and sky – to promote the organic elements of the brand, as well as using food photography.

Stonyfield Drum News Design

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