Torchmedia unveils latest Melbourne execution for Royal Brunei
TorchMedia has unveiled an execution undertaken for client Royal Brunei Airlines, bringing the brand to Melbourne commuters via a display on the city’s metro trains.
The Melbourne execution
The airline flies daily to and from Melbourne.
"We have already had huge success in Brisbane and Melbourne with the transit formats. Brands of all sizes are realising the huge potential to reach diverse and far spread audiences,” said Kirsty Dollisson, GM for TorchMedia.
Royal Brunei Airlines country manager for Australia, Brett McDougall, said: "We are seeking to broaden our customer base using a combination of train and out of home advertising."
Last year the airline announced a twelve month taxi advertising campaign with London Taxi Advertising.
In April the airline launched an experiential campaign to promote its London to Melbourne route.