Infographic: The 9 types of holiday shoppers and how to reach them

ReachLocal has unveiled an infographic looking at the nine different types of holiday shopper, and how marketers can look to reach them, from the artisan enthusiast to the last-minute shopper.

The infographic states that at least half of consumers are planning to buy holiday gifts online this year, while mobile is expected to have an impact on 85 per cent of holiday purchases.