By Ishbel Macleod | PR and social media consultant

Total Media

|

shelter article

December 2, 2013 | 1 min read

Shelter has today unveiled its Christmas TV ad, highlighting the fact that 80,000 children will wake up homeless on Christmas day.

Planned by Total Media, the campaign looks to increase donations to the charity by growing public awareness around Shelter’s Christmas appeal.

Garett Farrell, account director at Total Media, said of campaign: “We are delighted to be working with Shelter on their Christmas campaign and hope this is the start of a long and lasting relationship. We will use our expertise in growing brands to raise awareness of the conditions that face homeless people in the UK and urging the public to donate.”

Total Media’s internal data team will also carry out post campaign analysis, marrying up web clicks and offline response with TV spots to help inform and optimise future Shelter TV campaigns.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up
Advertising

Content created with:

We are an independent international media agency that connects brands to people.

Find out more

More from Advertising

View all