M&C Saatchi has won the digital, social, PR and experiential accounts for fashion brand One Piece following a competitive pitch.
M&C Saatchi won the briefs after demonstrating s”strong belief, devotion and genuine enthusiasm towards our brand's success in Australia," Ole Fjelberg, OnePiece director said.
“Together with a great market insight and creative ideas M&C Saatchi gave us the confidence that they are the right partner for OnePiece 'down under',” he said.
M&C Saatchi CEO Jaimes Leggett said: "OnePiece is tailor made for contagious ideas that flourish in all sorts of earned media environments to drive deep and meaningful two-way connections between the brand and its wearers.
"Our team of specialists, drawn from different parts of our business, are champing at the bit to activate their pitch idea for OnePiece and get Australia talking about the brand."
The One Piece product is designed to emulate exercise clothing.