Zone acquires internet consultancy, Auros, for undisclosed sum as it ramps up digital growth plans
Zone has acquired Auros, a technology and internet consultancy, as it looks to bolster its technology capabilities.
The deal will see it service existing Auros business from Gatwick Airport, Swinton Insurance and the NHS, alongside Zone clients including Coca-Cola, Tesco, Associated British Foods, The Nike Foundation, and the recently won Silverspoon account.
Zone declined to comment on the financial terms of the deal, but did say that the combined company forecasts it will generate a turnover in excess of £13m.
“The acquisition of Auros is a significant step in our ambitious growth plans. It reinforces our belief that great technology underpins everything brands have to do in a digital world,” said Jon Davie, MD of Zone.
The integrated team is being led by Auros founder Dominic Mills, who has joined the Zone board as chief technology officer. Current Zone CTO, Marc Parnell, has taken on the new role of chief information officer.
“Tech’s too important to outsource or off-shore– it’s the difference between a brilliant, intuitive idea that works, and a piece of complicated, unusable, digital junk,” added Davie. “The addition of Dominic and his team will help us continue to service the digital needs of our clients.”
The agency will retain Auros’ Bristol location, which will complement the 20-strong team at Zone’s London headquarters.
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Zone is the customer experience agency inside Cognizant. We generate value for businesses by creating transformative customer experiences.
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