Phones 4u commissions Ear to the Ground's Fanatic department to help generate revenue from Phones 4u Arena sponsorship
Phones 4u has commissioned Ear to the Ground’s Fanatic department to produce a research and evaluation paper to assist and identify ways for the brand to activate and generate the maximum return from its recent sponsorship of the Phones 4u Arena (previously the MEN Arena).
Broken down into four strands – a snapshot of global best practice in arena sponsorship activation, a space activation plan, stakeholder and music industry engagement and an audit of the fan groups that attend the arena – the research will generate recommendations for sponsorship activation activities in 2014 and beyond.
Of the appointment, Caspar Nelson, head of brand communications at Phones 4u, said: “We have commissioned this report by Ear to the Ground as they are experts in these areas and also have in-depth knowledge and unrivalled connections, not just in the entertainment and sport industry, but also in Manchester. We look forward to working with them.”
Fanatic is Ear to the Ground’s strategic planning and insight department and due to diverse entertainment programme - ranging from Jay Z to Disney on Ice and UFC - the arena boasts Phones 4u hopes the appointment will enable it to create tailored content and activations engaging this wide range of diverse fan groups.
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