IPA 2013 Agency Census – key points
The IPA has published its 53rd annual Agency Census, the annual survey of employment trends in media, advertising and marketing communications agencies.
"An increase in staff numbers across the board"
“The IPA agency Census seems to back up what our Bellwether survey has been telling us,” said Paul Bainsfair, IPA director general.
“Numbers are up, which reflects the fact that the economy is finally growing again. Encouragingly, we are moving in the right direction on diversity although there is further to go here. It's pleasing that the number of women in exec positions continues to rise.”
Alex Hunter, IPA Finance Director said : “As a census of the advertising agency sector, this is a finger on the pulse of the UK’s economy as a whole. We now see an increase in staff numbers across the board geographically and especially of those under 25. It makes for a healthy picture as we move into 2014.”
Key Points
- There are an estimated 14,593 individuals employed in creative and other non-media agencies.
- There are 7,122 employed in media agencies.
- Females account for 26 per cent of those in an executive management position, up from 25 per cent in 2012.
- The proportion of employees who are from a non-white background has increased from 10.6 per cent in 2012 to 11.2 per cent in 2013.
- The average age of employees within the industry is just under 34 and the average age of an employee in a senior executive management position is 43.
- The estimated number of first-year trainees in member agencies has declined by 11 per cent from 933 in 2012 to 831 in 2013.
- 38 apprentices and 323 interns were employed by member agencies as at 1st September 2013.
- Social media accounts for 1.1 per cent of those employed in creative and non-media agencies and 1.9 per cent of those employed in media agencies.