Domino’s Pizza launches new consumer blog
Domino’s Pizza has http://www.dominos.co.uk/blog/">published a new blog
The brand hub plays host to blog posts, competitions, infographics, videos and pictures and will also feature a voucher page containing exclusive menu offers – all of which will be tied in with social media sharing through live Instagram and Twitter feeds and user comments.
Nick Dutch head of digital at Domino’s Pizza, commented: “As a brand who has built up a huge social media presence, we’ve seen a lot of success with online content projects in the past – and they work hand-in-hand with online ordering. Hosting all content on one destination was a natural next step. We know the value in bringing fresh and interesting content to our audience and the blog will be easy and quick to update, and will allow for all-important customer feedback.”
Nick Wilsdon, head of SEO and content marketing at Arena, added: "Domino's pushed us to solve a challenge that will be familiar to online retailers as they become content publishers: how do you create a flexible publishing space on a commercial platform that is vital to the business? Online sales account for 62% of Domino's business, so website downtime is unacceptable. Our technical solution safeguards their commercial operation, while allowing them to increase their SEO visibility to reach a wider audience through search."