Whybin/TBWA promotes Fairfax magazine platforms
Whybin\TBWA has designed a campaign for newspaper giant Fairfax Media, aimed at promoting the reach its newspaper inserted magazines portfolio provides to advertisers.
An extract from the campaign
The campaign aims to claim that the portfolio, comprising Good Weekend, AFR Magazine, BOSS Magazine, Sunday Life, Life & Leisure Luxury and Life & Leisure The Sophisticated Traveller, reaches an audience of 1.7 million premium, hard-to-reach, informed Australians who like to spend.
"Our newspaper inserted magazine portfolio delivers high value to advertisers, and our magazines enjoy an avid audience who are actively engaged in the content they read and the brands they are exposed to in them,” said Ed Harrison, Fairfax group sales director.
"Our research shows that our magazine audience is high net-worth, allowing advertisers to connect with a premium audience who have money and like to spend it on the brands that advertise within our titles. Our magazines also influence purchase of the host newspaper because of the high engagement with our quality, award winning journalism."
The campaign consists of four creative executions that will run across the Australian Financial Review and trade media from 25 November.